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Virtual | ArtTable’s Professional Development Series: Email Marketing Mastery for Arts Professionals with Jean Blackwell Font
November 6 | 3:00 pm – 4:00 pm
Transform your email marketing from afterthought to powerhouse! Join us for a comprehensive deep-dive into email marketing strategies specifically designed for arts professionals, galleries, museums, and creative organizations. Whether you’re launching your first newsletter or looking to revitalize your existing campaigns, this workshop will equip you with actionable strategies and best practices.
What You’ll Learn:
• Foundation & Strategy: Building an email marketing plan that aligns with your artistic goals and audience needs
• List Building: Proven techniques to grow your subscriber base authentically within the arts community
• Content That Converts: Crafting compelling subject lines, engaging content, and calls-to-action that resonate with arts audiences
• Platform Selection: Choosing the right email marketing platform for your needs and budget
• Campaign Types: From exhibition announcements to donor cultivation – which formats work best for different goals
• Measuring Success: Understanding metrics that matter and optimizing for better engagement Interactive Elements:
• Live platform demonstrations
• Real-world case studies from successful arts campaigns
• Q&A troubleshooting session
• Resource toolkit for immediate implementation
Perfect For: Gallery directors, museum professionals, independent artists, arts administrators, curators, and anyone looking to strengthen their digital marketing toolkit in the visual arts sector.
Led by: Jean Blackwell Font, Creative Director of Font Squared and MailChimp Certified Partner with 20+ years in arts marketing and nonprofit management.
The zoom link will be provided upon registration.
Program Admission:
- ArtTable Members – $10
- General Admission – $15
Not a member? Join today!
All program registration fees go toward event expenses and administrative costs for the organization.
ArtTable’s programs are made possible by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.
Jean Blackwell Font is a mixed media artist and the Co-founder & Creative Director of Font Squared, a Miami-based digital marketing agency specializing in empowering artists and nonprofit organizations.
With over two decades of experience spanning arts, hospitality, and nonprofit sectors, Jean approaches marketing with an artist’s eye for innovation. Her strategic digital marketing campaigns and promotional initiatives have helped organizations collectively secure over a million dollars in funding through successful donor engagement and community outreach. As a Miami Foundation Community Advisor and grant reviewer for Miami-Dade County, she brings valuable insights to both sides of the funding equation.
A Squarespace Expert and member of both ArtTable and Phi Beta Kappa, Jean champions women’s leadership in the visual arts while maintaining the highest standards of professional excellence. Her artwork has captured the attention of prominent Miami collectors and is featured in Florida International University’s Special Collections.
Through Font Squared, established in 2017, Jean leads comprehensive marketing workshops and provides strategic support for artists and nonprofits, with services ranging from website development to email campaigns and social media management. Her unique methodology merges creative intuition with digital strategy, helping cultural organizations and artists build sustainable online presences.
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ArtTable is a 501.c.3 organization and all programs are non-refundable. Should a program be postponed by ArtTable for any reason, the purchaser’s ticket will be honored for the rescheduled program. Should a program be canceled and not rescheduled, the purchaser will receive credit to be used toward a future program. Please email [email protected] with any questions.